The red rose is the quintessential symbol of romance: synonymous with passion; a beacon of love. Think of Valentine’s Day and – without doubt – you think of a rose.
For Valentine’s Day 2024, Mulberry have partnered with SSAW Collective on their annual campaign asking ‘Why buy Roses in February?’, showcasing the environmental impact of importing out-of-season flowers and highlighting the importance of taking a more seasonal and ethical approach to buying and gifting flowers.
A community of chefs, growers and florists seeking to make positive changes in our food and floral systems, SSAW Collective advocate for transparent sourcing practices and the use of seasonal produce, promoting more considered ways of working which have the capacity to make positive ecological progress in their respective industries.
The conditions for roses to grow all year round do not exist, not least in the UK, and so – as a result of the teeming demand – 8 million roses are imported into the UK every year during the Valentine’s period. These 570 tonnes of flowers are sourced mainly from the Netherlands, Kenya and Ethiopia, creating huge carbon emissions, as well as high energy, water and pesticide usage.
SSAW Collective’s commitment to traceability mirrors Mulberry’s own approach to sustainable practice, with transparency in our supply chain – from farm to factory to shop floor – being at the heart of our Made to Last Manifesto. The flowers pictured in our campaign are in-season alternatives, ethically sourced by SSAW Collective.
As the Christmas countdown approaches, tap into magic with our Festive luxury dining experiences at Victoria Leeds. Here’s a guide to some of our favourite spots in our centre. If you’re looking for an unforgettable Christmas celebration, The Ivy in Victoria Quarter should be at the top of your list! Feast your eyes on Festive […]
Boodles is delighted to unveil its latest collection, Fifth Avenue, created to celebrate the brand’s 25 year relationship with the iconic ASHOKA® diamond. Inspired by the birthplace of the ASHOKA® diamond, Fifth Avenue draws from New York’s famed architecture, incorporating an Art Deco style into modern, structural pieces. Each ASHOKA® diamond is cut and polished […]
We are delighted to announce that Hobbs, the home of premium women’s fashion, is upsizing and relocating to a 30% larger unit at Victoria Gate this Winter. Previously located in Victoria Quarter, Hobbs is set to open in November alongside the launch of their 2024 partywear collection. The new 4,200 square foot flagship will […]
North Home, the Nordic-inspired homeware and furnishings retailer, is expanding with a new concept store in County Arcade in the Victoria Quarter, Leeds. The new store will be set across four floors and will feature designer collections in furniture, ceramics, fragrances, kitchenware, lighting, accessories, skin care, and much more. North Home first began as […]
