Whistles launch their Spring Summer 2025 Campaign

For Spring Summer 2025, Whistles explores femininity and what that looks like for the modern woman. Think timeless garments through an elevated lens, where innovative constructions, contemporary silhouettes and refined details come together in harmony. This is a collection that celebrates life in Whistles, carefully designed for the multi-faceted lives of modern women.

The collection’s colour palette is grounded in soft, elegant neutrals, pairing effortlessly with brighter tones as the warmer months unfold. What results is a fluid, sophisticated palette that offers versatile styling options. These tones are heightened by way of elevated prints, ranging from intricate florals to reinvented animal patterns.

Commenting on the collection, Gemma Hyde, Head of Design at Whistles, said “The SS25 Collection explores modern femininity and what that looks like for the Whistles woman. Versatility is at the heart of the collection to complement our customers’ busy and multi-faceted lives, where we’ve focused on building a wardrobe of enriched essentials and detailed standout pieces.”

Textural cloths are used to emphasise detail; scrunched and crinkled textures, cotton bouclé, heavy corded laces, gauzy georgettes — all are used to bring elegance and nuance to the everyday.