Kurt Geiger launch Spring campaign starring Emily Ratajkowski
Holiday planning? Kurt Geiger have the perfect collection to pack your suitcase for those breath-taking beach getaways!
This season Kurt Geiger and Emily Ratajkowsi imagine a Summer that’s scorching in every sense of the word, unveiling Kurt’s Motel, the now global brand’s latest collection and campaign concept born to celebrate the arrival of the boldest ever Spring collection for 2025.
Set against the iconic backdrop of Palm Springs, photographer Laura Coulson takes you on a trip to Kurt’s Motel for a sun-drenched, mid-century getaway inspired by the glamorous vacations of the fifties and sixties. As Queen of glamour Emily Ratajkowski channels colourful, summer radiance with Kurt Geiger’s edit of bright and bold bags, shoes and pool-side swim and accessories – proof that more really is more.
“Summer has arrived at Kurt’s Motel bringing Palm Springs vibes and Kurt Geiger glam. This season I’m beyond excited to unveil a collection for the woman who, like Emily, knows who she is, knows what she loves, and dresses to be seen. In true Kurt Geiger style, the joy-filled embrace of colour plus the bold yet intricate detailing turns every bag and every pair of shoes into an unforgettable statement.”
—Rebecca Farrar-Hockley,
Chief Creative Officer of Kurt Geiger.
Conceived to deliver radiant summer energy, Kurt Geiger’s Spring bag collection offers luxury styles in a vibrant retro colour palette with pops of turquoise and coral alongside hints of more mellow brown and yellow. The signature Kensington flap bag is reinvented with styles featuring a giant ombre chain, a demure top handle alongside pieces adorned with a kaleidoscope of sequin flowers or jewels, strawberry-strewn blue and white tweed, pink patterned crochet or whip-stitched yellow print denim. The Kensington shopper, with a cute detachable clutch, has also been retooled in wooden beads to look just as good poolside as it does closer to home.
Kurt Geiger’s newest icon, the Chelsea Hobo, drips in multi-coloured beads, bold animal prints and metallic gold with a statement chunky chain handle. Bold individuality lies at the heart of what Kurt Geiger does, and this is evident with this season’s statement footwear, including the 1960’s-style Chelsea scarf platform with a stripey espadrille heel or the ombré Pom-Pom ankle tie stiletto. Cementing Kurt Geiger’s reputation for what Rebecca Farrar-Hockley calls “firework flats”, the collection includes everything from studded gladiator sandals to full-throttle flatforms and moccasins with pom-pom details. Also new for spring/summer is the Islington Runner, a sleek retro style sneaker that comes in mix-and-match metallics, animal prints and sun-drenched candy colours.
Bold summer accessories round-out the collection including metallic strawberry leather bag charms, psychedelic, tropical or paisley print swimwear, patterned kaftans and bucket hats, oval and cat-eye sunglasses and colourful gold jewellery. With lots of Kurt Geiger personality, the collection offers true away-day fashion, designed to make you feel as if you are already on holiday. It is dopamine dressing at its absolute best and the ultimate in mood-lifting.
