GANT AW21 – The Future of American Sportswear

The 72-year old fashion and lifestyle brand unveils its FW21 brand campaign, “The Future of American Sportswear.” The campaign features a bold cast of passionate artists and thought leaders who represent a contemporary GANT community. Together they find the space where challenging conformity intersects with aspirations for the future, and breathe authenticity into the campaign with an inspirational message of openness and daring.

“We want to show who the real GANT is — that the brand is equal parts heritage and progressive,” says EVP of Brand, Eleonore Säll. “GANT has been on a tremendous brand journey this past year, and this campaign is the culmination of our efforts, where we reclaim our position as the future of American sportswear.”