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Discover new London collections inspired by the power of femininity from Kurt Geiger

The Power Of Femininity

Kurt Geiger unveils their FW24 collection in a campaign starring Emily Ratajkowski to introduce its newest design, the Chelsea collection. The British brand has established a new classic for its fast-growing customer following all around the world.

The Chelsea collection borrows its namesake from the stylish West London area that has long been the epicentre of British style and where London’s fashion scene established itself in the Sixties on the King’s Road.

The brand’s signature eagle symbol is transformed specially for the debut of a crystalised halo buckle that will appear on all Chelsea collection items. The new emblem sparkles, but also sharpens and elevates the accessories it adorns.

The Chelsea collection campaign launches with the Hobo style bag in a variety of sizes from tiny to giant.

Rebecca Farrar-Hockley, Chief Creative Officer of Kurt Geiger, said: “Softness and curves are the key design themes here; this is a story of silhouette – the fluid, round shapes offer comfort and informality but still deliver a sharp, refined aesthetic that can see our new product family offering the Kurt Geiger woman versatility: day to night, casual to dressy.”

Other styles of the Chelsea include a saddle bag in a leopard haircalf, black snake-effect leather, toffee faux fur; a camera style bag in black drenched snake-effect leather and black calf with antique brass hardware; a shopper bag in classic black, cherry red and umber brown; and a bucket bag in drenched black.

The Chelsea collection extends into small leather goods in the form of wallets and purses. Additionally, the collection extends into footwear including slingbacks, ankle boots, sandals, ballerina flats, platform heels and slip-ons.

Prices ranges from £70 to £299 and will sit alongside the wider collection, including fan-favourites such as the Kensington, the Southbank and the Shoreditch: worn and loved by the likes of Kylie Jenner, Vanessa Hudgens, Julia Roberts, Jennifer Lopez, Viola Davis, Eva Longoria, Paris Hilton, and Afiya Bennett.

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