ALLSAINTS AUTUMN 24

30 years ago, AllSaints headed to the Royal Albert Hall and used
its emblematic steps as the background to its first ever campaign.

This Autumn, the brand goes back to where it all started paying homage
to the time, place, style and attitude from which the brand emerged.

The campaign celebrates the brand’s Londonian roots, setting up a new
visual backdrop to the elevated womenswear and menswear silhouettes
of the Autumn 24 collection and 30th Anniversary capsule collection.

The campaign, shot on location in West London, revolves around
The Serpentine Gallery where the brand plans to host its SS25 runway show and birthday celebrations later this Fall.